VISUAL DESIGN // BRAND IDENTITY //
BLUE SKY BOTANICALS
the ASK
This project was to create a comprehensive brand identity for Blue Sky Botanicals, a modern day Apothecary that seeks to educate and empower the world around them through sharing herbal wisdom.
the SOLUTION
It was important to celebrate nature's role in Blue Sky's products. This was done by utilizing a neutral color palette and organic hand-lettered script. Further letting content drive design, Blue Sky's most frequently used herbs served as inspiration for the illustrations incorporated throughout the brand.
